NET ZERO IS YOUR FUTURE
Net Zero practices are avoided by virtually all coffee suppliers globally, practically nullifying net zero pledges wherever coffee is offered for sale. Coffee certification schemes include neither coffee roasting location nor delivery methods, (Scope 3), as critical to approval criteria.
Coffee not roasted before shipping is
shipped in it's heaviest state, up to 20% heavier before roasting, involving unnecessary cargo ships, often crossing the same oceans more than once.
It's then subject to millions of avoidable
road journeys between roasters and
retailers in consumer countries. This fossil fuel intensive methodolgy cannot be considered part of any serious net zero intitiative by supermarkets, universities, or anywhere coffee is
offered for sale, and causes environmental damage on a colossal scale
The CMA will carry out a full review of misleading green claims, both on and offline, at the start of 2022.
VISION
We’re Changing the Way the World Thinks About Net Zero
THROUGH COFFEE
Efforts to limit planetary warming to below 2°C or 1.5°C entail a transition to net-zero-emissions supply systems by 2050. This carries vast implications for coffee producers and suppliers to retail giants, universities, and one billion coffee drinkers worldwide.
As the world shifts away from fossil fuels to mitigate climate change and air pollution, coffee suppliers historically prosperous business models must change.
SERVICES
Turning Net Zero Pledges Into Reality
THROUGH COFFEE
Many coffee retailers and suppliers have announced various targets to mitigate greenhouse gas (GHG) emissions from operations or products while stating public support for carbon emission reductions.
None of these net zero pledges are achievable whilst the global coffee supply chain operates without radical change.
NOT ROASTED BEFORE
SHIPPING?
NOT NET ZERO
Coffee is up to 20% lighter in weight after roasting.
Coffee shipped prior to roasting emits around 25g of CO2 per KM.
Coffee shipped after roasting emits around 20g of CO2 per KM.
Practices routinely accepted by the global coffee sector, including routinely recrossing oceans prior to delivery to cosumer countries, continue to damage the environment on a colossal scale.
Scores of unnecessary cargo ships, millions of unnecessary road journeys.
GLOBAL
MISINFORMATION
Every Supermarket
Every University
Every Coffee Drinker
MISLED ON NET ZERO
The authenticity of net zero claims made by coffee suppliers should be examined critically and exhaustively.
WE DON'T HAVE TIME
With a social media reach of up 250 million per month, We Don't Have Time, our media partner, is the world's largest review platform for climate solutions.
Helping to communicate climate efforts in a transparent and engaging way, climate reviewers embrace good solutions, suggest new ways of doing things, and urge bad practices to stop.
WHY NETZEROCOFFEE
A different approach
A new method of supply
Roasted coffee being the finished product can be transported directly to the retailer or consumer, millions of tonnes, and scores of cargo ships, are taken off the oceans as a result - and millions of trucks off road networks.
NETZEROCOFFEE in Numbers
25 M
FARMERS & FAMILIES
100B$+
MARKET
70+
COUNTRIES
0
TIME
